Roger Goodell’s twitter Death Hoax

Might Roger Goodell’s current twitter dying hoax ominously foreshadow the demise of its largest fans… those who frequently attend the video games?

Nevertheless it was solely a harmless prank, proper?  We all had a superb chuckle, proper?  Nicely… not likely.  Regardless, no less than Commissioner Goodell thought it was amusing.

goodell response

‏@nflcommish Jun 7

Man, you allow the workplace for 1 day of golf w/ @JimKelly1212 & your personal community kills you off. #harsh

On June 7, 2016, the official NFL twitter feed was “hacked.”  I exploit that time period in quotation marks as a result of the mainstream media, and much of society, incorrectly defines something “nefariously computer-oriented” as a hacking incident.  What’s much more doubtless is that this.  Somebody merely acquired a username/password and logged into an account.  This doesn’t constitute a hack.  Such exercise requires nearly zero technological sophistication.  Incidents like this happen actually each second of daily.

Now luckily, social media platforms like twitter are only used to ship info.  No one would ever use twitter to inflict mass hysteria and carnage.  Mistaken!  The idea of “sticks and stones may break your bones, but words will never hurt you” is a bit outdated.  Permit me to show it.

There are an infinite variety of situations.  Just attempt factoring in just a little creativity and a discernible degree of malicious intent.  Since I’m from Pittsburgh, I’ll body it in a approach the locals will surely perceive.

Example #1:

The Pens just gained the Stanley Cup.  Hockey mania is sweeping the Burgh.  I occurred to attend the Penguins downtown victory parade.  Everyone was chanting “HBK, HBK, HBK!”  It’s a reference to the road of Hagelin, Bonino and Kessel.  It was such a well-liked chorus that the regional restaurant chain Primanti Brothers concocted an HBK sandwich (Ham, Bacon and Kielbasa).

Now everyone in Pittsburgh is aware of about WDVE 102.5.  The local radio station has 25,000 lively followers on twitter and 75,000 “likes” on facebook.  They’re the self-described “radio home of the Pittsburgh Steelers.”  Now let’s say that in the midst of the primary quarter of their house opener, WDVE tweets…

@DVERADIO loves our #Steelers. Free HBK sandwiches at ALL Primanti’s eating places for the subsequent 102.5 seconds… together with Heinz Area places!!!


Hmmm, a particularly time sensitive supply for a free yinzer delicacy in an alcohol infused surroundings.  What might probably go improper?  Not to worry.  All 68,000 Steelers followers can be approach too sensible to fall for such an obvious hoax.  Everyone in the stadium would have the ability to instantly discern how the freebie sandwich supply was purely fictitious.  Even for those who acquired the knowledge by way of a member of the family’s retweet.  And more excellent news.  Heinz Area administration has already thought of this particular state of affairs and devised a real-time contingency plan to alert followers that the entire thing was an elaborate ruse.  Uhh, no.

Instance #2:

What concerning the Steelers twitter feed?

Come get your $7.00 limited version Stairway to Seven, BIG BEN #7 t-shirt on the Steelers Professional Shop Official Headquarters… whereas provides final.


Once once more, don’t sweat it.  No Steelers fan would want one thing like that.  Even so, stadium safety has a plan in place.  Occasion employees has been properly briefed and can ensure everyone varieties a single-file line and behaves themselves accordingly.  Despite the fact that it’s a phony supply and the product doesn’t exist.  Uhh, no.

How about this one?

The Division of Homeland Security has ordered an emergency evacuation for Heinz Subject. Pittsburgh, Pennsylvania.  Stay calm.  Exit the stadium immediately.

Or this one?


Bomb menace emergency notification.  Classification: Imminent.  All followers must proceed to the closest concourse.  This is not a drill.

In fact, one thing like this could by no means happen.  Proper?  Newsflash: it already has occurred.  During a wildcard 30-17 playoff loss at Heinz Subject to the Baltimore Ravens on January 3, 2015.   A mischievous fan executed a real-world prank.  Granted, it was a harmless one.  But what if the individual needed to reek absolute havoc?  Decide for yourself…

Analysis of the Jake Berlin twitter Hoax at Heinz Field

Fortuitously, Heinz Subject safety fastened the issue.  Properly, except they didn’t.  Actually, they refused to acknowledge the incident even occurred.  This isn’t a great omen.  I assume the playoff loss was an excessive amount of of a burden to bear.  In any case, the Steelers season was out of the blue over.  Properly cry me a river… or on this case, three rivers.

My point — I simply don’t really feel snug letting Heinz Area incident commander Jimmy Sacco handle this common, generic safety disconnect (68,000+ cellular units capable of receiving false info in a wirelessly hyper-connective surroundings).

The NFL claims to have the finest security specialists.  Many are retired FBI and Secret Service personnel.  Isn’t it peculiar that each one of these educated professionals are unwilling to admit how their emergency evacuation protocol is dangerously out of date?  That it has been irreparably compromised.  That it doesn’t mirror real-world circumstances.  That the world has irrevocably changed since 1984.  Hint: Everyone has a cellular phone.

Does any of this ring a bell?  Another Pixburgh trace n’at: Concussion.

Heinz Area safety will inform you they’ve all the things underneath management.  That they make use of enough security and undercover police.  That they make the most of state-of-the art video surveillance.  That they have already got an evacuation video.  Yeah, okay.  In the meantime, back in the illusory world of virtual safety, I just despatched 30 of their Occasion Employees operating to the 500 degree of the North finish zone.  They have been deployed to research reviews of a lady who was stabbed within the women restroom.  Someone texted a message to number 78247 of their in-house security system.  Sadly, no one realized that the knowledge was despatched from Karachi, Pakistan.  Takeaway:  On the planet earth, time does NOT stand still in the course of the NFL 1 o’clock slate of games.

What concerning the prospect of persuading others to unknowingly and unwittingly exacerbate a panic?  Steely Dan even wrote a track about it – “I’m a Fool to do Your Dirty Work.”  Keep in mind, mobile know-how features in real-time.  Simply compile the available contact information of everybody who works for the local media (television stations, radio stations and newspapers).  Simply send them a coordinated barrage of tweets, spoofed emails, textual content messages, robocalls, facebook posts, live-streamed threats, and so forth.  How long do you assume it’d take before some of them instinctively relay this false info to most of the people?  It’s referred to as a “viral blitzkrieg.”  Final time I checked, the media seemed especially beholden to the web.

Sorry to be the bearer of dangerous information, but my considerations are “undiscussable.”  My considerations involve circumstances the place emergency evacuation protocol is usurped from the incident command construction.  I’m not talking a few problem to their present evac protocol.  I’m speaking concerning the full evisceration of their present protocol.  That’s a reasonably large discrepancy.  So how on earth do you handle a problem should you’re unwilling to acknowledge the variables even exist?

You see, in terms of the stadium, cell telephones are solely used for the fun stuff.  Streaming replays, checking fantasy stats, responding to Steelers trivia questions on the jumbotron, displaying off these overpriced 50 yard line seats to everyone in your facebook group, posting selfies with mascot Steely McBeam, you get the picture.  Like I stated, only the fun stuff.  Uhh, no.  Wireless communication and the internet are neutral, neutral entities.  There’s no such thing as an omniscient cyber-deity who screens every thing and screens out the dangerous stuff in real-time.

So that you’re in all probability considering, wow this man must really hate the Pittsburgh Steelers.  Flawed.  I’m truly a huge fan.  I’ve been to over 100 video games… and have the ticket stubs to show it.  This isn’t about me.  It’s about them.

All I would like is for Heinz Subject safety to disclose the bare minimal of simply digestible info… Please remember, that within the unlikely occasion of an emergency stadium evacuation, the initial order is NOT delivered by way of your cellular phone or cellular system.  I’m not asking for them to delve into quite a lot of threatening situations.  I’m not asking for them to elucidate the difference between bomb menace circumstances and bomb menace emergencies.  I’m not asking for them to talk about drones or lively shooter response planning.  I’m not asking them to disclose the technical specifications for inclement weather evacuations.  I simply need them to explicitly inform individuals, “Hey, if a stadium evacuation is deemed absolutely necessary, we don’t use cell phones.”  Present protocol requires using the general public handle system in tandem with the video screens.  NOT CELL PHONES.

I’ve repeatedly defined my considerations to Heinz Subject staff — possession, security, administration, media relations, players, and so forth.  Their collective replies sound something like this: You don’t know what we know.  We have now all the things beneath control.  We don’t want your help.  We don’t want your advice.  There’s so much happening behind the scenes that we don’t reveal.  And it’s all on your personal good.

It’s actually not that shocking.  NFL league safety is structured so much like the mafia, but even more secretive.  They usually’re all hooked on some type of delusional, clandestine model of pompous-strength steroids.  They do not search input or steerage from outsiders.  Here’s an open challenge.  Attempt calling any workforce’s front workplace.  Inform them you read an article on the internet about stadium security and see what happens.  Even higher, call the NFL league headquarters (1-212-450-2000).

So just for the sake of argument, let’s presume that Heinz Subject truly does have some “top secret contingency plan” in place to treatment an issue that has by no means been brazenly addressed within the history of government or personal business.  A plan to squelch a spontaneous wirelessly-driven panic.  Probably a magical statement delivered over the general public tackle system that can pacify any crowd beneath any circumstance.  Alright, now try to comply with this logical development.  Let’s speculate that in the future they’re pressured to interact this plan.  Okay, now within the aftermath of such an prevalence… isn’t it affordable to assume that somebody on the planet earth will ask… what the hell was that about?  What simply occurred?

And then the truth will floor.  Oh, I see.  Somebody was making an attempt to manufacture a panic and foment a human stampede.  At this point, and from this point shifting ahead, the NFL can be pressured to acknowledge the prospect of an “artificially generated stampede.”  Because once the cat’s out of the bag, it will be essential to adapt.  Creating some form of a widespread awareness marketing campaign can be a authorized crucial.  To not achieve this, would show an completely absurd diploma of negligence and incompetence.  My level — since it will not be a secret, their security apparatus can be pressured to brazenly handle the difficulty.  So for the love of Artwork Rooney Sr., why not simply put it all out there in the first place?  To purposely NOT be proactive demonstrates that same ludicrous degree of negligence.

Call me loopy.  Label me silly.  However wouldn’t everybody be better off if the Steelers just informed their followers the truth?  Versus the stark various — intentionally concealing exceedingly generic security information.

Is it really asking an excessive amount of to get ahead of the curve?  Nicely, in fact it’s.  Because just the just like the Concussion concern, the NFL values revenue forward of public safety.  As a result of in the long run, it’s about believable deniability, hypothetical litigation and the lose-lose proposition.  In the long run, it’s all the time concerning the almighty dollar.

My own private experiences with the NFL have lead me to at least one inescapable conclusion.  Their main motivation is guided solely by profit.  And this degree of monetary hubris extends far beyond the Pittsburgh Steelers.  It applies to all 32 groups.  Very similar to the younger multi-millionaire gamers assume they’re invincible, league management and ownership someway consider they’re equally untouchable.

Ohh, they’re in all probability right.  NFL stadiums are immune from acts of terrorism.  No one needs to kill harmless individuals.  Nothing dangerous ever occurs on the planet earth.  Properly… apart from what’s on the every day news I suppose.

Here’s a ultimate thought.  The Orlando Pulse nightclub massacre is being described as deadliest mass capturing incident in U.S. history.  Crime scene detectives have gone on document.  Probably the most disturbing facet was not the eerie silence of the bullet-ridden our bodies.  But slightly, the miscellaneous ring tones coming from their cell telephones.  The digital murmurings and favorite songs, the vibrations and swooshes emerging from the scores of the lifeless… as agonized friends and family members prayed to hear the sound of their voices.

Imagine the aftermath of a stadium stampede.  Disparate sounds emanating from lifeless human carcasses.  An digital symphony bouncing off cement walls and echoing all through the concourses.

Personally, I’d relatively not.  So whaddya say?  How about we attempt to fix the problem?  In any case, the answer is FREE.  It doesn’t value a dime.  All you need to do is simply add a three second public safety message as followers enter the stadium.  You’d assume that might be music to the ears of Commissioner Goodell and the 32 multi-billionaire house owners.

Unfortunately, implementing my suggestion carries with it a relatively hefty non-monetary price ticket.  Because by doing so, it utterly obliterates their believable deniability argument if something have been to ever go improper.  And that’s what this entire thing is basically about.

In Fast Occasions at Ridgemont Excessive, Decide Reinhold (Brad) stated it greatest.

Artificially Generated Stampede — study it.
Viral Blitzkrieg — realize it.
Dominipede — stay it.

It’s all about situational consciousness.  No shirt, no footwear… noooo dice.