agribusiness marketplaces Blog Europe Opinion Q&A Russia

Startup Spotlight: How Agro.Club is Cultivating a Digital Ecosystem for Russian Farmers

The digital marketplace is one among many new platforms designed to chop out the middlemen and promote higher transparency throughout the agricultural supply chain.

Digital marketplaces are popping up the world over to help each member of the food and farming supply chain discover higher offers, more consumers, and larger transparency. These marketplaces supply the whole lot from seed and inputs to credit score and financing. Lots of them also concentrate on boosting smallholder farmers in key agricultural areas.

Ricult gives digital marketplace providers to farmers in Pakistan and Thailand, Agrofy is an agribusiness marketplace in South America, which DeHaat, an AgFunder portfolio company, just lately added monetary providers to its digital marketplace supporting farmers in India. Within the US, Tillable provides an internet farmland rental market to help farmers and farmland house owners find and manage leases, while Farmer Enterprise Network and Indigo Agriculture each supply grain advertising via on-line platforms.

Several food-waste startups like Full Harvest are additionally creating digital marketplaces to assist connect growers with eating places, food distributors, and even shoppers to seek out houses for ugly and blemished produce that’s not pretty sufficient for traditional channels.

Based mostly in Switzerland, Agro.Club links important players in Russia’s international agriculture worth chain including growers, crop consumers, meals corporations, and input suppliers by means of a digital ecosystem that permits members to do enterprise extra effectively, Egor Kirin, founder and CEO, advised AFN.


Need to spend money on the foodtech and agtech revolution?

Be a part of Us! Enroll for our next fund here.


“The digital ecosystem provides higher market transparency, product traceability, lower transactional costs, and faster operations,” Kirin provides. He worked at EuroChem and Monsanto earlier than throwing his hat in the entrepreneurial ring.

We chatted with Kirin to study more about Agro.Club’s market and its plans for the longer term.

When did you launch? Why Russia?

We launched in Russia in August 2018. Being one of the largest ag economies on the earth and a key participant in the international grain supply, Russia was a strong selection for us to test and polish our enterprise model. We knew that although each market is totally different, seeing a robust market fit and customer acceptance in a less superior market akin to Russia can be a robust indication for international success.

In lower than 10 months, we gained the trust and help of 6,000 farmers, including over three,000 grain traders and food corporations, a whole lot of ag retailers and distributors, partnerships with a number of multinational ag leaders, including Bayer. We’re also joyful that these numbers convert into revenue. With three lively revenue streams, we’ve achieved 50-100% month over month progress in 2019.

What does Agro.Club supply its members?

Agro.Club is a mobile-first company. We consider within the energy and comfort of smartphones. Subsequently, by means of Agro.Club’s cellular software (iOS and Android), we ship worth to our members whereas nonetheless providing a net interface for those that choose to use it. Our cellular app is a true everyday work software with over 20 touchpoints for the farmer, grain trader, retailer, and others. One can monitor grain prices with automated logistics to at least one’s location, get analytics, commerce grain, and ag inputs, obtain climate forecasts for each subject, share greatest practices with other farmers, or acquire fast professional recommendation from multinationals and retailers.

Our answer has three major pillars: crop marketplace, ag enter marketplace, group & advertising providers. First, Crop marketplace brings unprecedented transparency to crop advertising, enabling one of the best deal to be identified within the full market at any moment in time whereas id preserved crops secure worth premiums. With us, the farmer can see gives from over 3,000 consumers with a excessive degree of deal automation and analytics as an alternative of solely 10 to 20 before. Grain consumers and food corporations now have efficient, direct access to hundreds of farmers and a sustainable sourcing software for tens of millions of bushels of id preserved crops to deal with growing shopper demand for product traceability.

Ag enter marketplace connects farmers with a giant number of retailers making certain one of the best product availability and value with the comfort of retailer relationships and providers.

The group and advertising providers section permits farmers to work together in an unbiased surroundings. At Agro.Club, we strongly consider in the energy of widespread information and the large experience that has been accrued within the fields. Our app now unlocks this super value by enabling farmers to share greatest practices, together with advice or instant help instantly from product specialists. All of that with the comfort of a smartphone.

Producers and suppliers may also promote products in a moderated approach and get feedback from farmers on ways to enhance. Highly effective analytics then permit us to place and supply the fitting merchandise to the suitable clients inside our marketplaces.

Who is your goal customer?

Whereas farmers are, in fact, within the middle of every part that we do, we work very intently with all key members of the value chain: multinationals, retailers, grain merchants, and food corporations. Our imaginative and prescient is that only by working together can we convey significant and practical innovation to the business immediately, something that farmers and others can finally really feel and revenue from right now with out waiting 5 or 10 years. We additionally consider that only by bringing the complete worth chain together can we offer the required degree of engagement to generate and deliver the true value of know-how with the appropriate economics for our enterprise.

What’s your fundraising experience been like?

Early on we made the decision to self-finance Agro.Club until we prove the enterprise mannequin, market fit, and our capability to execute and start producing materials revenue. We consider it is necessary to stand behind your concept not only with phrases but in addition with hard-earned cash. This also serves as a robust sign of dedication to our partners and future buyers.

Now, with all the milestones achieved and enlargement plans in place, we’re raising our first external round and have been lucky to realize strong curiosity from professional buyers.

What are a few of the challenges that you simply’ve faced?

I have spent my entire career in agriculture everywhere in the world, and one of the key learnings that I have gained is that it’s a must to be within the fields! It’s a must to be shoulder-to-shoulder together with your members if you wish to ship a actual value! So from the very beginning, our business and operations model included a very cost-efficient contractor community serving within the fields.

What we then tested for is how deeply we ought to be present and how much transactional involvement our clients would anticipate from us. What we noticed is that our members really appreciated the convenience and transparency that we convey, they usually needed us to additionally turn into a trusted agent for the transactions along with simple lead era.

So, for instance, now within crop marketplace, we provide providers for grain sampling/testing, quality assure, and transaction/cost assure. These providers convey further convenience and peace of mind while decreasing transactional prices for farmers, grain merchants, and meals corporations and serving as an necessary income source for us.

What’s been probably the most shocking facet of your startup journey thus far?

It’s no shock that it’s essential work onerous, take risks, and be agile. What I found imperative, especially for somebody with a comparable corporate background as myself, is that ranging from zero with your personal cash is very totally different from operating or increasing established business with a robust resource base. For me, it was crucial to adapt my management type and practices as well as mentality to achieve success on this new setting. It forces you to be rather more resourceful, artistic, and flexible.

Have you ever interacted with any agrifood corporates? In that case, who?

Undoubtedly. Agro.Club supplies providers for agrifood corporates, and we also have partnership packages with them. As an example, our “Farmer Profit Program” with DEKALB seed brand allows farmers to receive a guaranteed premium when promoting the corn grain harvested from DEKALB corn. This program additionally is a nice example of our win-win mentality: DEKALB wins by selling its corn seed, establishing a deeper relationship with the farmer, and really making a difference to the farmer’s backside line. The farmer will get a further incentive to realize greater yield and enhance agronomic practices to maximize the quantity of premium. Our grain consumers and food corporations get a sustainable supply of quality corn. And Agro.Club attracts new members by way of the DEKALB community and a robust pipeline of volumes for grain market.

So, we’re in very shut cooperation and dialog with most international agriculture corporations. If we need to make a true distinction for the business we need to work together, and enormous firms play a key position on this with their experience, market presence, and assets. Startups like us help and sometimes challenge these giant corporations to vary and adapt to the evolving shopper and market needs. We’re robust advocates for such a synergetic mode of collaboration.

What’s subsequent for Agro.Club?

In 2019, we plan to launch within the USA via a partnership with local established gamers. Our confirmed know-how, in depth learnings, and the robust network and presence of our companions will permit us to realize a material market position in the US inside a brief time period and with limited investment. With further rollouts planned for 2020-2021, our Serviceable Addressable Market (SAM) shall be $300 billion over the subsequent three years.

Any advice for different startups on the market?

It is arduous to not state the apparent here about failing fast and listening to the client, but my advice is to encompass yourself with sensible individuals you trust and somebody you’ll be able to rely on, particularly in robust occasions. Building a company is a very demanding process, and entrepreneurs, especially solo founders, can feel alone at sure occasions. Having the help system inside and out of doors the company with whom to share your ideas, considerations, or even fears is essential. Everybody faces challenges, but our group and our personal nicely being are what is going to define whether or not we discover a answer or not.